How do you match people with a provider?

Plumm matches individuals with providers based on their specific needs, preferences, and availability. Our platform considers factors such as expertise, therapeutic approach, language, and time zone to ensure a good fit. Emma AI, our 24/7 mental health and HR support assistant, also plays a role in this process by offering on-demand guidance on topics like stress, anxiety, and work-life balance. While not a substitute for therapy, Emma AI helps individuals navigate challenges by recommending self-help tools and wellbeing resources, and where necessary, directing them to human-led support such as therapy or coaching. Users can also switch providers if they feel another professional may better meet their needs.