ABOUT PLUMM

We’re Putting People Back at the Heart of HR

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Core Behaviours

We don’t just talk about great HR, we build it into everything we do. These four behaviours define how we operate.

Put People First

Put People First

Wellbeing drives every decision.

Move with Purpose

Move with Purpose

Simplify, streamline, and act fast.

Say What Matters

Say What Matters

Clear, honest conversations create change.

Make an Impact

Make an Impact

Redefining HR for real results.

Plumm at a Glance

55

+

Team members

2017

Year founded

33

K+

Users

£

4

.1M

Total funding

Leadership

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Asim Amin
Founder & CEO

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Nabil 2025 July Pic

Nabil Ismail

Co Founder & COO

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Ramiz Khan

Co Founder & CTO

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Rakshi 2025 July Pic

Rakshi Nalkhande

CFO

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Ashley Roberts

Head of Partnerships

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Nadia 2025 July Pic

Nadia Ajmal

Head of Marketing

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Lloyd 2025 July Pic

Lloyd Ripley-Evans

Head of Clinical and People Excellence

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Kelly 2025 July Pic

Kelly Davidson

Manager - Partner Growth

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Our Team

We believe in challenging outdated HR norms, embracing diverse perspectives, and
leading with action. We’re not perfect, but we’re committed to getting better every day.

Gender expression

Female (51.7%) 0%
Male (48.3%) 0%

Primary working location

UK (21.7%) 0%
South Africa (33.3%) 0%
India (31.7%) 0%

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in action

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Recognised global standard for information security management.

Cyber Essentials Plus Certified

Independently verified protection against common cyber threats.

GDPR Compliant

Fully aligned with EU data privacy and protection requirements.

HIPAA Compliant


Protecting sensitive employee health information with strict safeguards.